Product Listing Optimization for Increased Visibility...

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Custom Branding Website Design Digital Marketing Strategy Consulting Analytics & Reporting Custom Branding Website Design Digital Marketing Strategy Consulting Analytics & Reporting

case study

Product Listing Optimization for Increased Visibility

Client Problem:

A client approached us with an issue regarding their Amazon private label product's low visibility and poor organic ranking. Despite having a high-quality product, it wasn't reaching the target audience, and the listing wasn’t attracting clicks or conversions.

Our Solution:

  • Competitor Analysis: We analyzed top competitors in the niche to identify the keywords they were ranking for and examined their listing strategies.
  • Keyword Optimization: We researched and incorporated high-volume, relevant keywords into the client’s product title, bullet points, and description.
  • Listing Enhancement: We optimized the client’s listing by improving images and infographics to enhance visual appeal. Additionally, we restructured bullet points to emphasize the product’s unique features and benefits.
  • A/B Testing: To maximize conversion, we conducted A/B tests on titles and images, selecting the highest-performing version.

Results:

Within 30 days, the client's product ranking improved significantly, moving from the third page to the first for primary keywords. Their sales increased by 45%, and the listing saw a 20% boost in click-through rates.